ClearMechanic is focused exclusively on the service department, but when interesting ideas arise in the sales or F&I departments, we listen. Larry Bruce’s presentation at Digital Dealer in Las Vegas is full of contrarian observations that need to be discussed in the dealer community. View his presentation slides by clicking here.
Not having attended the presentation, it’s tough to tell how he supports the contention that consumers do not trust third-party brands more than OEMs. But I give Larry a lot of credit for basing his presentation on 35 hours of observing actual consumers searching the web for cars.
Side note: more conference speakers should post their slides online.