Nice article from Jody DeVere at AskPatty.com about how best to serve female customers. Jody is primarily focused on women looking to buy new or pre-owned vehicles, but she also refers to the repair process at the end of her piece. There is plenty of data that the auto repair process is uniquely bad for female customers.
Here’s a key excerpt that resonated with our mission at ClearMechanic:
“Women want to be respected as savvy consumers. Support and educate her during the sales process rather than take the role of the know-it-all automotive expert using acronyms and terminology she does not understand. Using pictures or showing her in a more visual way goes a long way in making her understand and feel more comfortable making a buying decision.”
DeVere also asserts that women are more likely than men to write a positive or negative review of a dealership. That’s something we’ve seen anecdotally at ClearMechanic as well.