We are approximately 30 days into our 60-day pilots and are excited about the early results. We cannot disclose the data in great detail in this public domain for confidentiality reasons, but the highlights are:
- When ClearMechanic is used to “visually sell” repairs, a service center’s success rate on sales attempts increases meaningfully. This is not a surprise to us or our pilot customers, who embraced the idea of ClearMechanic in part based on their belief in the use of digital images. The success rate on sales attempts is particularly high when using digital images of the consumer’s actual vehicle. Success rates are also quite high when our professional video content is used for explanatory purposes.
- Consistently, we are hearing that ClearMechanic is perfect for consumers who are new to the service center or skeptical of service centers generally. Seeing visual evidence of the need for repairs as well as detailed cost estimates appears to substantially increase the likelihood these consumers will return for future visits.
- E-mail address acquisition rates have nearly tripled at participating service centers. Previously, service centers had no real reason to request a consumer’s e-mail, which led the consumer to assume junk mail was forthcoming. With ClearMechanic, there is a genuine reason for the request that is unrelated to pure marketing.
- Positive feedback is rolling in from many, many consumers who are not used to seeing transparency or sophisticated Web services during their auto repair experiences.
We are thankful to our pilot customers for the feedback they have provided on desired new functionality and user interface changes. Version 1.1 of ClearMechanic is being released shortly and includes a suite of new features we’re excited to share with customers.