Every Purchase We Make is Visual – Except in the Service Department
Take a moment and think about the purchases you make in your everyday life. Those purchases more than likely include groceries/food, clothing, gifts, electronics, doctor/dental, sporting gear, vacations and even purchasing a car.
There is one common theme amongst all these purchases we make – they are visual. It’s human nature to be visual. We want to visually see, demonstrate and inspect prior to purchasing. It is only after we have visually inspected and approved a product or service that we trust that product or experience, and then we may continue to purchase without visual.
Here’s the dilemma: why do we continue to present additional service recommendations on behalf of our service departments without visual confirmation? Our service departments have spent decades verbally conveying repair recommendations to customers that have resulted in minimal acceptance rates, lack of trust and understanding on behalf of the consumer, and ultimately customer defection.
It’s time that our service departments complement all additional service recommendations (ASRs) with real-time photos and videos that visually demonstrate to the consumer why your service team is recommending the repair. The average customer pay repair order nationally is approaching $300. $300 is a lot of money in any economy, let alone the past four years. If you expect your customers to spend $300 or more at your service department then you need to visually demonstrate why, otherwise you will continue to experience success rates on ASRs of 20-30%.
The process of taking a real-time photo or video is very easy and one that takes less than 30 seconds to complete. Are you willing to invest less than 30 seconds to increase your sales rate on ASRs by 20-40 percentage points or more? There is only one technology that enables your service personnel to take real-time photos and videos with audio, complement your photos/videos with illustrations and diagrams of the repair and instantly share the repair recommendations directly on the service center’s web site, as well as instantly share to your customer’s email and SMS.
ClearMechanic’s technology enables our clients to post 500-1,500 real-time photos and video clips each month. How many photos and videos are you currently presenting to your customers? The answer is either zero or less than five. This is a process you can’t achieve with a digital camera or your own smart phone. It needs to be automated, professionalized, secure and integrated with your DMS.
Please see these very successful partners; http://dublintoyota.com/service-photos.html and http://www.bmwinschererville.com/page/custom/en/Live_Repair_Orders.
Your solution to visual selling is very simple and inexpensive. Please see your solution here: http://www.slideshare.net/ClearMechanic/clearmechanic-overview-for-dealers-53012-13166390. ClearMechanic offers programs for independent repair facilities as well. Please contact ClearMechanic for more information at firstname.lastname@example.org.
ClearMechanic develops visual explanation technology for automotive dealerships and repair shops. Its flagship products include mobile applications, expert illustration content and web-based tools to “visually explain” repairs to customers. ClearMechanic has documented a 20-40% increase in success on additional service recommendations when customers are shown photos of their defective vehicle parts. ClearMechanic also owns a comprehensive database of 1,000 technical diagrams and illustrations explaining the location and function of vehicle parts and systems. All content has been approved by master technicians for accuracy. ClearMechanic has been featured in the Wall Street Journal, Automotive News and Consumer Reports.