Dealer Magazine focuses on Dublin Toyota, a Northern California dealership that embraces "visual selling" on all repair orders. As we have documented before, photos and videos simply work. A consumer trusts repair recommendations which are supported by visual evidence.
For this dealer, the close rate (% of times a customer says "yes" to a repair recommendation) went up 33% after implementing CIMA CarView. Before CIMA CarView, only 1 in 3 repair recommendations were approved by consumers. After CarView, 2 in 3 repair recommendations were approved. This is a game changer for automotive repair centers.
Read the full article here: http://dealer-communications.com/general/cima-systems-boosts-service-upsells-33-for-dublin-toyota/