Isn’t Your Service Department Just Like Your Sales Department?
The sales department has a much greater success rate at selling new and pre-owned vehicles when prospective customers visit the dealership and physically look at the unit, kick the tires and test drive the vehicle. Closing ratios are considerably higher when customers can visually see and understand all of the vehicle’s features and benefits.
Your sales team has demonstrated for decades that inviting customers to the dealership and taking them on a test drive sells units; why should your service department be any different?
Service departments don’t have the luxury of inviting customers to their service centers to visually demonstrate what’s wrong with the customer’s vehicle and why your service team is recommending a repair. Unfortunately, less than 20% of customers are service waiters.
Your service team sells considerably more parts and service to service waiters versus non-service waiters, why? Service waiters can visually see and understand the repair recommendation, thus your customer is more likely to approve the repair.
Technology exists today for service centers to visually present repair recommendations to their customers, regardless of where your customer is. Service centers throughout North America, Canada, Mexico, Latin America and now Europe are utilizing ClearMechanic’s Visual Selling Solution to sell repair recommendations utilizing real-time photos, videos and illustrative diagrams of your customer’s vehicle to visually present your service department's recommendations.
Isn’t it time that your service department provide your service customers the opportunity to visit your service department, kick the tires and take your repair recommendations on a test drive, all without your customer having to visit the dealership?
Service retention indexes of 23% and customers declining 70% of your service department’s recommendations provide ample evidence that your current strategies are not providing your customers with what they want.
To learn more about ClearMechahnic, please visit our Solutions page here: www.clearmechanic.com/solutions.