ClearMechanic pioneered the concept of "real-time visual selling" with inspection photos and videos. But, what about the days and weeks after the appointment? Can service centers win back customers who say "no" to service recommendations?
Over the past two years, the top request from our clients has been a better way to win back lost customers through "visual declined service letters." We know customers are wowed by seeing real-time photos and videos of their vehicle. A natural extension of this is to incorporate inspection photos and videos into follow-up marketing letters if a service recommendation was recently declined.
Today, we are proud to launch our Visual Declined Service Marketing feature. ClearMechanic automatically follows up with customers who recently declined a service recommendation. The follow-up letters are personalized and show visual evidence from the customer's recent service visit, including inspection photos, videos and diagrams. As with all facets of ClearMechanic's solutions, the process is simple but powerful. After reviewing the process and screenshots below, you will realize an incredible aspect of Visual Declined Service Marketing. It is a one-step, one-click process. We do the rest for you.
Here is how it works. A technician uses ClearMechanic to visually sell a service recommendation with an inspection video of the customer's vehicle. So far, so good. But suppose the customer still declines the service recommendation, despite seeing visual proof. What next?
Step #1: Using ClearMechanic's Private Dashboard feature, any service personnel can click the "Declined" box if a recommendation was declined.
Step #2: You're done! ClearMechanic does everything else.
a) The repair recommendation has automatically been documented as "Declined" in our database.
b) A follow-up "Visual Declined Service Letter" has been scheduled. The letter is sent out automatically in a pre-determined number of days with built-in tracking and analytics.
c) The letter can be customized for each service center, including the timing of delivery, which photos and videos are shown, the exact text and whether a discount is offered. A "Show Preview" option allows the service center to see what the consumer will see in his / her e-mail inbox.
In this introductory announcement, we have focused on the major aspects of our Visual Declined Service Marketing solution. For a full demonstration, please contact us at firstname.lastname@example.org. For example, we are excited to discuss our built-in analytics capabilities, which track whether each declined service e-mail is opened, how many times the embedded links are clicked and whether appointments are scheduled as a result. We also have automated capabilities to identify declined repairs, which are activated depending on the Dealer or Shop Management System.
Start winning back lost customers today!