Declined service letters have been around for a while and, as any service center will tell you, they actually work. The reasons customers change their mind from "no" to "yes" are varied. It could be that the customer's next paycheck enables him / her to afford the necessary repair. Or perhaps a second decision-maker in the customer's family wants to authorize the repair as a safety precaution. Finally, the customer may have shopped around the job, but did not find a more attractive option. Regardless of the customer rationale, most service centers will tell you declined service letters are effective.
What amazes us at ClearMechanic is that declined service letters work despite their crude design. Today's declined service letters are often generic templates with no personalization or validation. They are 100% text; no visuals. They offer no proof that the declined service is truly necessary. Instead, today's declined service letters rely on discounts to persuade the customer.
ClearMechanic changes all of this. Our Visual Declined Service Letters provide the "wow" factor needed to get the customer's attention. Each letter contains personalized evidence from the customer's recent service visit, including inspection photos, videos and diagrams.
Join us as we take this age-old marketing strategy and bring it into the modern era of smartphones, real-time inspection photos, automated e-mails and tracking analytics. This is the future of service inspections. Contact firstname.lastname@example.org today to start winning back lost customers!