Context: Car One Americana is a Chevrolet Dealer located in San Nicolás de los Garza, Nuevo León, México. It belongs to the well-known "Car One" dealer group in México. Car One Americana implemented ClearMechanic's Visual Selling Solution and immediately observed a change in the attitude of the client into the repairs services. Customers trusted the service center more. The inspection photos and videos built trust and confidence, and made the process of selling additional repairs much easier than the traditional process.
Key Achievements with ClearMechanic: Februrary 2013 was the first month of ClearMechanic's implementation and was a tough month for Car One Americana's service department. The dealer experienced a decline in service customers, seeing 49.5% fewer cars versus the previous month. Despite this decline in inbound vehicles, the dealer reported sales increases of labor and parts (combined), for a total service sales gain of 22.5%. The service center's pesos per Repair Order increased a remarkable 143.5%, from $2,115 pesos to $5,150 pesos. ClearMechanic was instrumental in selling expensive, complicated repairs that required the trust and confidence of the customer.
For parts sales, specifically, the dealer reported an increase of 161.1%, from $1,109 pesos per RO up to $2,895 pesos per RO.
Based on the additional profit generated from visual selling (despite the drop in inbound customers), Car One Chevrolet of San Nicolás calculates they have paid 9.2 times the subscription cost of ClearMechanic. The dealership expects this figure to increase substantially when their service vehicle count reverts to normalized levels.
Detailed Financial Report and ROI Calculation: The dealership has been generous enough to share excerpts of their detailed financial statements to prove their outstanding performance following the implementation of ClearMechanic. All figures are in pesos.
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