Fontana Nissan in Southern California is the first ClearMechanic client to deploy an exciting new value-add service, which we refer to as the “live photo gallery.” See Fontana Nissan’s deployment here. You can also visit www.fontananissan.com and click on “Service” and then “Photos.”
The live photo gallery offers repair shops the ability to place all photos captured with ClearMechanic *directly* onto that shop’s web site. This accomplishes several things:
1) If a consumer has not provided an e-mail address, taking a photo is still helpful with the photo gallery. The service advisor can simply tell the customer to visit the shop’s web site.
2) The live photo gallery signals a commitment to *all* consumers that the shop is committed to transparency and premium service. Without the gallery, only consumers who receive e-mails will be aware of the service.
3) Improves the shop’s search engine performance (e.g. Google Page Rank) by adding fresh image content on a daily basis.
In the case of Fontana Nissan, we worked directly with the dealer’s web developer – a great company called Search Optics – to deploy a native feature to fontananissan.com. This allowed our clients to customize the user interface. We are also exploring a generic, i-frame version of the photo gallery for interested clients that will accept a standardized UI.
The live photo gallery is an option for subscribers to ClearMechanic Premium. In just a few days since the first deployment, we have been excited to see the impact this new feature has had on communication between our clients and their customers.